What is a digital strategy?
Digital strategy is a plan to integrate digital technologies across all aspects of a business to coincide with big picture strategy. The intention is to maximize the business benefit of data assets and technology initiatives.
Digital strategy is about more than creating a new website or an app for your business. It’s about reworking your business strategy from a digital perspective, from sales and marketing to servicing, operations and back office.
Questions that digital strategy should answer:
- Do our digital capabilities support and drive an overall business and operations strategy?
- How do our digital capabilities compare to our competitors?
- Can digital enable us to better capture and serve our customers/clients?
- Are we using digital to drive efficiency and scalability in the organization?
- Can our digital strategy leverage innovation to maintain a competitive edge?
Digital strategy from conception to execution
The Burnie Group’s extensive experience in digital consulting and marketing enables us to support our clients throughout the strategic process. Our digital consultants have launched, grown and scaled websites for B2C and B2B businesses. We can tailor our digital expertise to your industry.
Our goal is to leverage digital capabilities so our clients can consistently exceed customer expectations. We believe that technology should be fully integrated into your operating model to support and benefit your business. The impact is stronger alignment with your business needs, increased operational effectiveness and a better customer experience – all while optimizing IT expenditure.
Digital asset assessment
Our assessment includes a competitor analysis, a snapshot of the digital landscape in your industry, and an overview of best practices. We will also assess your current digital assets, including your website(s), your marketing capabilities (e.g. SEO and SEM), and your sales and service capabilities.
We will suggest an array of changes and quick wins that will bring your digital marketing, sales and service capabilities to the next level.
Digital marketing strategy
Too often, digital marketing strategies are created with the sole goal of increasing impressions (e.g. increasing traffic, exposure or social media following).
We aim to use digital marketing to improve your business: to drive sales, improve service, and deliver superior customer experience.
Our expert consultants will work with you to understand your existing business strategy, operating model and goals. Then we will define the elements of your sales and marketing strategy, including digital content, customer acquisition, and affiliate marketing and partnerships. This will coincide with a competitive analysis and an industry analysis, including best practices and trends.
We will help you to understand and shape your customer journey and sales funnel. In addition, we will help you to improve your customer experience by understanding customer migration, multichannel integration, and customer drop-out rates. Our strategies are closely rooted into key performance indicators (KPIs), including financial KPIs.
Based on this information we will identify required digital capabilities, design potential scenarios, and prioritize potential opportunities. The strategizing process concludes with development of a comprehensive road map to ensure that an organization can successfully execute.
“[The Burnie Group] engaged the right stakeholders, fully understood our business and provided a very thorough step by step implementation plan for us to execute.”