Established the organization’s first clear, enterprise-wide strategy and executable roadmap, creating alignment and accountability across leadership and teams
Enabled stronger board oversight by providing first-time transparency into financials and linking strategy to quantified outcomes
Identified $3.7M in projected EBITDA uplift over three years, demonstrating tangible value and financial sustainability
The Situation
The client is one of the largest not-for-profit senior care organizations in Canada, offering long-term care, community programs, and culturally appropriate health services. Despite its strong mission and service offerings, the organization recognized it needed external expertise to build a coordinated structure and a clearly articulated strategy to execute its priorities effectively. They had traditionally operated in silos, with limited collaboration, hindering buy-in, visibility, and input into the strategic plan. This lack of alignment also made it difficult to leverage collective strengths and achieve enterprise-wide results. Recognizing these challenges, the organization identified the need for a comprehensive three-year strategy to guide decision-making, resource allocation, and long-term planning, ensuring sustainable growth and continued progress toward its mission.
The Approach & Solution
The Burnie Group team prepared and moderated a series of structured working sessions for the leadership team and key board members to align on their winning aspiration, key opportunities and pathways to success. Collaborating closely with the Finance team, we developed a detailed cash flow and financial projections to ensure the strategy was financially sound. To measure progress, we established clear success metrics that combined qualitative objectives with quantitative KPIs, enabling the organization to track results and sustain momentum over time.
To move from strategy to execution, we defined over 60 initiatives aligned with the organization’s strategic priorities, covering operations, care and quality, and growth opportunities. Through collaborative workshops, cross-functional teams contributed input, strengthened alignment, and built ownership of the plan. We then created a phased implementation roadmap with clear timelines and accountabilities. This structured, inclusive approach provided the organization with the clarity and tools necessary to deliver on its mission and drive long-term success confidently.
The Results
The engagement delivered an enterprise-wide strategy and executable roadmap, creating clear direction, alignment, and accountability across leadership and teams. Board members acquired visibility into financials and the plan forward, strengthening oversight and governance. By quantifying a projected multi-million EBITDA uplift over three years, the strategic initiatives demonstrated tangible financial value and reinforced confidence in the plan. Beyond the numbers, the organization now has a unified vision, practical plans for execution, and a foundation for sustainable growth.
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